Search AnyBody:

AnyBody Articles:
« INACTIVE LONDON: Zero action on size zero | Main | Boycott ASDA Fashion Ranges »

FASHION BREAKTHROUGH: New sizing and beauty canon introduced



Spanish fashion houses agree anti-anorexia 'charter'

MADRID (AFP) - Leading Spanish fashion houses including Inditex and flagship brand Zara agreed an unprecedented move to draw up a beauty "canon" including harmonising dress sizes after a recent storm over the number of young women suffering from anorexia.

The 12-point package of measures, or beauty "charter" -- drawn up with the health ministry -- includes a stipulation that shop windows display sizes of 38 minimum (size 10 in Britain, eight in the United States) and that size-46 apparel be placed in easy view in stores under the generic label "large sizes."

In a joint statement the couturiers said they intended to harmonise sizes in a bid to reduce the possibility of "consumer error" with sizes currently not in sync from one firm to the next.

Aside from Zara, other signatories included Cortefiel, Mango and chain store Corte Ingles as the Spanish firms, most of whom also sell their wares abroad, are reacting to concerns that anorexia is on the rise and that models are "excessively thin."

The charter, whose measures will be progressively introduced, aims to mark a break with showcasing models of beauty which are "impossible to reach for most people" and "can contribute to serious health disorders," such as anorexia, a health ministry statement said.

The measures are based on a biometric study of 8,500 Spanish women aged between 12 and 70 begun earlier this year, the ministry said.

Last year, Madrid's prestigious Pasarela Cibeles fashion show banned five models from participating because they did not meet World Health Organisation (WHO) weight guidelines.

A Madrid regional law aimed at fighting anorexia also ensured the five were discarded from last September's event when it emerged their body mass index (BMI), calculated on a height-weight ratio was under 18 (56 kilograms for 1.75 meters or 123 pounds for five feet eight inches).

And earlier this month, Madrid authorities this week took the fight against anorexia into cyberspace by forcing the closure of a website promoting the ideal that it's hip to be thin, after lambasting the site for publicising a competition offering would-be models prizes for losing weight.

Recent studies estimate that more than 100,000 Spanish women are anorexic and that up to half a million Spaniards suffer from various food-related disorders.

Jan 23, 2007


Reader Comments (13)

This blog Is very informative , I am really pleased to post my comment on this blog . It helped me with ocean of knowledge so I really believe you will do much better in the future . Good job web master.
July 7, 2009 | Unregistered CommenterGifts
I think its about time that some one started doing something about this issue. I remember hearing a few years back a lot of people talking about it but no one ever did anything that could make the designers think about it a little more!
April 25, 2010 | Unregistered Commenterperfect watches is a good phenomenon, isn't it?
September 17, 2010 | Unregistered Commenterjessie
That's great! I've never seen anything like that before since I left my hometown. I think I'll get to know about it.
October 14, 2010 | Unregistered CommenterWhiteMelon
They perpetuate the message that the only way to lose weight is to follow their restriction regimes, and they set their customers up for failure and those customers, who see no way out,
October 29, 2010 | Unregistered Commenteruggs outlet
I think this is a great move.

Having extremely thin or underweight models does affect the view of women in society - it creates the wrong impression that beauty is only found in thin women.

The change we need must start with the fashion houses - so this is definitely a good move. Harmonising dress sizes will help in avoiding having underweight models.
November 17, 2010 | Unregistered CommenterArticle Writing service
We provide and offer various kinds of UGG snow boots, items range from classic UGGs(5815, 5825, 5812, 5819 and so on),
November 30, 2010 | Unregistered Commenteroutlet stores
You can use your age to get the first place or something. People will respect you. But you better not try to make us respect you. We will do that for sure if you have a good manner.
December 21, 2010 | Unregistered Commentermikecunzha
baby air jordans
<a href="" title="buy nike air jordan 13">buy nike air jordan 13</a>
<a href="" title="Air Jordan V for sale">Air Jordan V for sale</a>
<a href="" title="Air Jordan Fusion 3">Air Jordan Fusion 3</a>
air force one
air jordan flight
discount air jordans
jordan basketball shoes
air jordans
cheap air jordans for sale
<a href="" title="nike air jordan 13">nike air jordan 13</a>
<a href="" title="cheap nike air jordan VII shoes">cheap nike air jordan VII shoes</a>
<a href="" title="Air Jordan Fusion 3 Sale">Air Jordan Fusion 3 Sale</a>
jordan shoes for sale
air force one shoes
buy air jordans online
new jordan shoes
wholesale jordan shoes
<a href="" title="discount air jordan 13 shoes">discount air jordan 13 shoes</a>
<a href="" title="Cheap Air Jordan VII sale">Cheap Air Jordan VII sale</a>
<a href="" title="air jordan retro 10">air jordan retro 10</a>
air force 1
cheap jordans
newest air jordans
<a href="">Discount Air Jordan 21</a>
<a href="">Air Jordan 3 Sneaker</a>
<a href="">Nike Dunk Low Premium</a>
<a href="">Discount Air Jordan 22</a>
new jordans
cheap air force ones
jordan sneakers
<a href="" title="Air Jordan 11 Shoes">Air Jordan 11 Shoes</a>
<a href="" title="Air Jordan VII for sale">Air Jordan VII for sale</a>
<a href="" title="Air Jordan 10">Air Jordan 10</a>
original air jordans
January 15, 2011 | Unregistered Commenterjordan retro 11 for sale
We cant tell that america never and will never have crisis in their economy. Something always happen and change all the time. But its sure the worst thing that can happen to their economy life.
January 20, 2011 | Unregistered CommenterSnowB3ar
All the people nowadays use cell phones to communicate with all the people that they know in this world if they have a cell phones everything will be easier and this will make them have a good communication.
January 26, 2011 | Unregistered CommenterLease Hire UK
Not every superstar act coccky in hollywood. They will be vanished if they are doing that. I hope they can just act like usual. People dont want to watch your movie if youre over react like that.
February 13, 2011 | Unregistered CommenterDiscount Personalized Items
Interesting article, this is a prominent issue in modern society. It's a shame that women have to go through this but they do. It would be nice if they weren't so self conscious.
May 16, 2011 | Unregistered CommenterDave

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.