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Women's Magazines are Dangerous

body mag cover small.jpg 

'It is commonly remarked about our own time that never before in history has the promise of happiness been so great and the reality so dissapointing. Fuelled by consumerism and the power of advertising and the media, we are encouraged to think that happiness is within our grasp...Women's magazines promise happiness in the form of a cellulite-free body, great clothes and fantastic sex, all within one month.

And yet, of course these images are aspirational. If they reflected reality they would have no appeal. Who would buy these magazines if they already had great bodies, great sex and all the consumer goods they wanted? It is obvious that the lives of real people fall short of these ideals set before us. The disparity between reality and what we aspire to cannot help us feel happier, since it only serves to emphasise what is not perfect about our lives, what we don't have as opposed to what we do. 

This is why the psychologist Oliver James has suggested in all seriousness that we need to severely curb the power and extent of advertising. These pages are literally damaging our mental health.' 

Source: What's it all About? Philosophy and the Meaning of Life, Julian Baggini 

Reader Comments (18)

I love the graphic. It reminds me of the move "They Live!" where the main character finds sunglasses that reveal the subliminal messages behind print ads.
December 3, 2009 | Unregistered CommenterAngie
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July 30, 2010 | Unregistered CommenterJordan 11
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September 17, 2010 | Unregistered Commenterjessie
What is the purpose of life if it's already known? Mystery is a better place to live in because of the surprise you'd get.
October 14, 2010 | Unregistered CommenterWhiteMelon
i don't mean to offend anyone, but I downloaded a lot of articles on the subject from mixed video SE and know that if a woman is really wise and adequate it's not dangerous for her to read women's magazines. When it comes to girls-teenagers then that is the problem. I may seem rude, but it's my personal opinion.
October 22, 2010 | Unregistered CommenterDemetria
The articles in the magazine in the picture are hilarious! Diets to help women have super skinny bodies like models! Plastic surgery to help a woman get his dream man!

In all seriousness - magazine make women feel very insecure. They show super thin women in their magazines, and they offer suggestions on how women can get anything they want....which is so detached from reality.

Great article, I enjoyed reading this, thanks.
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February 13, 2011 | Unregistered CommenterDiscount Personalized Items
I totally agree with you. These magazines promise women many things that are not real: we can't all have super slender bodies. We cant all have a fantastic date or a wonderful partner. Life in reality is not like that. Women buy and read these magazines hoping to have the same things - great bodies and perfect lives - only to be hugely disappointed. | |
November 8, 2011 | Unregistered CommenterNicole

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