Search AnyBody:

AnyBody Articles:
« Why men can be ugly and talented and women only botoxed to behold | Main | Reality on the Runway »

Marketing reaches a new all-time low

A 'brainwave' from the Fitness First marketing team in the Netherlands - public shaming. As someone innocently sits to wait for a bus the billboard flashes the persons weight in red numerals for all to see. Wow - what next?!

Reader Comments (27)

March 29, 2009 | Unregistered Commenterdonnaidh_sidhe
Unbelievable, ignorant and hateful.
April 1, 2009 | Unregistered CommenterAnna
"advertising"?? All this advert is gonna do is stop people from getting a seat while they wait for the bus. it's just ridiculous and degrading.
April 3, 2009 | Unregistered Commenterhug_bubble
Horrible, but not surprising, from a company whose own employess call it 'Finance First'. And shame on the advertising agency that thought of it. Shame shame shame.
April 5, 2009 | Unregistered CommenterLT
I am really not suprised froma company like "Fittness First".
What a ridiculously offensive ploy. I am stunned that the local council allowed it to begin with!
April 5, 2009 | Unregistered CommenterLisa
Where is the shame in people knowing your weight?
You weigh what you weigh, that's it. People could just guess your weight visually if they wanted to.
April 7, 2009 | Unregistered CommenterD Carlisle
Sometimes shaming works to make people take stock of the physical condition. It should be about being fit not just being slim.
April 8, 2009 | Unregistered CommenterJulia
If the creator of this blog hasn't already observed this link, it might be something you get a kick out of...
April 14, 2009 | Unregistered Commenterbrazenteacher
lol. you guys are making a really big deal... we need that in the US; then maybe we wouldn't be so obese.
April 14, 2009 | Unregistered Commenterpetitepash
I'm not surprized especially now-a-days. People are a me me me generation. Shame is just part of the equation.
April 18, 2009 | Unregistered Commenterpurple27330
April 19, 2009 | Unregistered CommenterAmber
totally invasive, insensitive, and shaming.
April 19, 2009 | Unregistered Commenterrelish27
I think it is beyond barbaric. I made a conscious choice to take public transportation out of environmental concerns. While I am proud of every ounce of my 220lbs, a person's weight is their private business. They should not have to stand after a hard day at work because advertisers aren't creative enough to come up with a decent campaign and try to use humiliation as a short cut.
April 21, 2009 | Unregistered CommenterS Sanders, MA
The billboard does not exactly say anything humiliating. It does not even state that that is the weight of the person sitting on the bench. And then what? Does it judge the person? Not at all! Does it say anything offensive about you as a person? Not at all. It is just stating a fact. Unless you find your own weight offensive. But then it is about time to do something about it.
May 5, 2009 | Unregistered CommenterSuzanne
Suzanne: You can't deny that the tactic the advertising is using is shame though. There are less invasive tactics of bringing fitness to attention.

On the other hand though, no one has to sit there.
May 28, 2009 | Unregistered CommenterCara
Horrible, I have battled my whole life so I am not what I weight, disgusting!
June 17, 2009 | Unregistered CommenterLore, Chile
@Suzanne - Some people are medically unable to lose weight or due to a medical condition are retaining fat, water, whatever that would increase a person's weight. So now when you have a person who is medically unable to slim down they're forced to be spoon-fed something that they're, most likely, well aware of just for humiliation's sake.

@petitepash - Yes, our obesity problem has nothing to do with false advertisement, poor food regulation, dietary misinformation, and a over flooding standard that size "0" is healthy; it's because we don't have enough benches to tell us how big everyone is! Never knew the answer to our problems was such a simple resolution as a scale... I'll be damned!
July 28, 2009 | Unregistered CommenterdarkTest
OMG I've never seen such an outrageous ad. It's so incredibly that people have ideas like that. Advertisments like that or with so extremly skinny girls should really be banned. Everybody has to think about his weight when he's sitting on this seat. Arn't there more important and interessting topics for ads than your weight. Unbelievable...!
October 7, 2009 | Unregistered CommenterRiccarda H
hy he ajdfnkn <a href="" title="viagra without prescription">viagra without prescription</a> uhjhrehhghjrtg
August 17, 2010 | Unregistered Commenterhiley
Thank you for sharing the news! We would like to see more. 
August 19, 2010 | Unregistered CommenterSusan

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.